Tianjin University EMBA Recruitment Strategy Research

The basic function of higher education is training labor force and expertise with a certainproficiency for economic and social development. but in today’s modern technology manypeople attachment great importance on the expectations on the education. especially for the highquality education in such expectations and market demand, EMBA begins its developments inChina. EMBA Education has developed10years in China, not only have broad market prospects,but also confront with marketing competition. Ministry of Education officially has approved30universities and colleges offer EMBA Education in2002, during the course of this decade,EMBA Education provide the golden opportunity for the business school development andChinese enterprise management.In the rapidly developing situation, and also brings the many problems, tuition prices rise,faculty and enrollment do not match, student quality does not arrived at the standard. Theseproblem has slowed down the EMBA development. This thesis is base on the theory ofmarketing management, especially provide the service for the theory of marketing theory. Onthe basis of EMBA admission in a College in Tianjin and making the analysis of the currentproblems in EMBA. For example, Annual enrollment can not reach400admissions. That leadsto the pressure of enrollment, do not have fixed students channels, not have excellent of brandfeatured and low quality of service, this papers will knows the actual demand during the courseof selecting. integrated with customers service demand and marketing research theory.Regarding for the enrollment situation of Tianjin university, hope that this thesis can have thefunctions of reference for the EMBA education enrollment market improvement and educationmodel.