Research On The Competitive Strategy Of EMBA Program Of University H Under The New Situation

Since the 21 st century,global economic integration process,reflected in the economic exchange between nations closer.China's economic and cultural levels but also has been rapid development,but behind the rapid development of economic and cultural level is brought about profound changes in the domestic socio-economic situation continues to produce.Change is mainly reflected in the adjustment of economic structure,accelerate industrial restructuring resulting from the sharp rise in labor costs,the gradual disappearance of the demographic dividend,domestic enterprises are facing increasingly severe living environment.In this case,high-level management personnel gradually become competitive in the core capital,in order to enhance the competitiveness of enterprises,the need to improve the level of theory and practice of business managers.Since 2002,EMBA degree education as a special education program for senior executives approved by the Dgree Office of State Council,more than ten years of development,the initial formation of the educational system and the development of ideas and adapt to circumstances.Part EMBA program institutions have created their own brands and project characteristics.However,in the Chinese economy into a new normal background,EMBA domestic development is also facing the same challenges of transformation and upgrading,therefore,in this context-depth study and research on our EMBA education project to re-locate and Reflections EMBA policy development has important practical significance.This paper analyzes the Chinese EMBA education development status and problems,and the use of domestic macro environment PEST model EMBA program are analyzed;Porter five forces model and SWOT model to analyze the competitive structure of the EMBA program,the advantages of the project,weaknesses,opportunities and threats of H University EMBA education.Meanwhile,university students H EMBA programs conducted customer experience surveys,and surveys were analyzed;new normal background binding,as well as its own characteristics and advantages of H University proposed competition policy H University EMBA program and the appropriate the implementation of safeguards.