User Experience-based Social Networking Service Quality Evaluation System

The social networking site is a product of the Internet and Web2.0, has achieved rapid development as a new kind of communication and entertainment, social networking sites on a global scale. SNS is based on the theory of six degrees of separation "social networking" friends of friends "to expand its services.In the fierce the SNS market competition environment, China’s SNS sites you want to stand out and achieve better development the SNS site must pay attention to the quality of the website itself In addition to the external marketing, but also should pay attention to "A website wants to sustainable development, must starting from their own efforts innovation, develops technologies, efforts to improve site functionality and user experience, improve site quality "However, since this study less. In view of this paper to explore how to improve the quality of SNS sites to strengthen the competitiveness of SNS sites for the purpose of in-depth study of the SNS social networking site quality evaluation.In this paper, the quality of SNS for the study, analysis of relevant theory and the various factors that affect the quality of the SNS, based on the existing research base, from the point of view of the user experience design SNS website service quality evaluation index system, and G1-fuzzy comprehensive evaluation method to build the corresponding evaluation model, trying to help site managers more objective and comprehensive understanding of the effect of the operation of the Site. Identify the domestic SNS Problems, and finally propose improvement measures.The main findings of the paper are as follows:(1) Build quality of experience, the five dimensions of the system quality of experience, quality of aesthetic experience, the quality of the information, services, process quality SNS quality evaluation system model.(2) by factor analysis to determine the functional availability, functionality, usefulness, functional integrity, fast response, ease of use, service innovation, the interface is friendly, and the unity of the interface, information availability, information match site information easy to understand, as well as the quality of service, trust, and the15sub-dimensions of the interaction of the site, network security.(3) through the fuzzy comprehensive evaluation, draw experience quality, system quality of experience, quality of aesthetic experience, the quality of the information, services, process quality, the five dimensions of the impact on the quality of "Renen.com" coefficient:0.241、0.217、0.154、0.185、0.215.The key factors which affect the quality of the service process quality of experience.(4) According to the results of the evaluation and improvement measures on: innovative fresh features to promote communication and exchange between users abandon the unpopular features.2.to improve the site, focusing on user experience, easier and more reasonable;3.focusing on product and channel expansion;4. to improve the platform information quality and privacy.