Research On Evaluation Of University Websites Based On User Experience

The advent of the experience economy era and the rapid development of the informationization process in colleges and universities,whether it is college website administrators or users are highly valued for user experience.Therefore,it is of practical significance to evaluate and improve the construction and application of university portals from the perspective of user experience.In recent years,the construction of university websites has developed rapidly.At present,domestic universities and their secondary units have already established corresponding online platforms.However,for universities,this is an area of relatively slow development.Through the discovery of the portal websites of domestic and foreign universities,the current university portal websites,especially the domestic university portal websites,have a relatively simple pattern of design and construction with uneven quality,lack of overall planning,and the inability to achieve effective information sharing among different systems within the university.As a result,users have a lot of inconvenience in using the website,and it is difficult to quickly find the target information,thereby giving the user a very poor experience.Therefore,this article thinks that it is necessary to evaluate the website of colleges and universities from the perspective of user experience.At the same time,it also derives the research questions of this paper:how to build a user experience evaluation model for college portals.Including the following two questions:(1)explore the factors that affect the subjective experience of university portal users;(2)use the combination of quantitative and qualitative research methods to build the university portal user experience assessment model.In this paper,a literature analysis method and user interviews are used to construct a model of user experience influencing factors in college information platforms.The model indicates that the user determines the user experience of the college website based on the previous experience formed before using the website and the website experience formed using the website,and the user's suggested processing after using the website.Then using the method of case study to test and correct the user experience factors that affect the information platform of colleges and universities,and build the evaluation index of user experience of university information platform:(1)visual experience:user interface,overall structure,page hierarchy,layout design,media form;(2)content experience:richness,timeliness,authority,practicality,personalization;(3)functional experience:site navigation,information organization,interactivity,convenience,search function;(4)technical experience:link situation,safety,stability,quickness;(5)emotional experience:participation,social,feedback,innovation,entertainment.This paper uses the Analytic Hierarchy Process(AHP)to obtain the weight of each evaluation index in the evaluation index system of university websites based on user experience,and uses the fuzzy comprehensive evaluation method to construct the user experience evaluation model of university information platform.In order to verify the scientificity and rationality of the evaluation model constructed in this paper,this article randomly selects the official websites of 8 institutions of higher learning in Shandong Province for evaluation.Find out the problems existing in the user experience of the current website of each sample institution and make specific suggestions.In this paper,we use the analytic hierarchy process to calculate the weight of each evaluation index of the user experience evaluation of the information platform,construct the user experience evaluation model of the information platform of the university,and apply the fuzzy comprehensive evaluation method to the evaluation of the S University portal.In a word,this article uses literature analysis method,user interview and questionnaire survey method,analytic hierarchy process method and fuzzy comprehensive evaluation method to build a website evaluation model based on user experience.The purpose is to improve the level of user experience in college websites and improve the overall performance and user appeal of college websites.At the same time,considering that the evaluation system constructed in this paper needs to be further tested in practice,in the future research,it will pay more attention to perfecting the sample of the study and further explore the methods for verifying the scientificness and rationality of the evaluation index system.