Shandong Peninsula Golf Tourism Industry Development Situation And Influencing Factors

In this paper, the literature review, expert interviews, observation, mathematical statistics, the factors affecting the development of tourism industry in Shandong Peninsula Golf study, the following conclusions:1) After the financial crisis due to changes in national policies, the new speed of the Shandong Peninsula Golf Course improved; overseas golf tourists traffic declined, while the number of golfers in China showed a trend of continuous growth, local players the proportionate share is rising, to promote the development of golf in three cities in the mainland. In addition, the depreciation of the won exchange rate, rising fuel costs, and South Korea Golf Course prices down are the objective reasons for the financial crisis in South Korea after the decrease in customer traffic.2) Golf in the Olympic Games not only led the golf personnel training, but also helps to increase and accelerate the upgrade of China’s golf technology and equipment. Followed to reduce the cost of golf, attracting many middle-class consumers, indirectly, to promote more and more golf new entrants. This helps the "noble sport","civilian" and shorten the time to promote the sport of golf, will greatly speed up the process of the development of golf in China. With the increase of the golf enthusiasts, the market demand-oriented not only to promote the development of China’s golf industry, and to promote the common development of the tourism, real estate, food and beverage industry, business, entertainment and other related industries.3) Shandong Peninsula is rich in tourism resources, strong local economic strength and a considerable number of foreign investors and high-end social class is a strong guarantee of the Shandong Peninsula Golf tourism development. The Shandong Peninsula excellent geographical location conditions, traffic conditions, weather conditions are influencing factors contribute to the Shandong Peninsula Golf tourism.4) The Shandong Peninsula already has a strong basis for industrial development. But there are also many fundamental problems. Compared with overseas, Shandong Peninsula golf industry is not perfect, need to be improved. In addition to the irrational industrial structure, the macro-environment policy, foreign economic, cultural factors’ for golf development adds uncertainty. The main problem can be summarized in the following six points:①lack of overall industry-oriented and legal protection;②has not been established industrial chain, publicity is not enough; structural surplus③stadium;④related to the main business is the lack of big industry, big business awareness;⑤off single source, poor ability to resist risks;⑥professional talent shortage, personnel training is not comprehensive enough.Several Shandong Peninsula Golf tourism, this paper presents some of the recommendations are not yet mature. There are five aspects:1) to strengthen theoretical study and research efforts;2) The Government should be reasonable regulation;3) integration of resources, joint marketing, brand;4) enterprises to enhance body awareness, improve the management level;5) to strengthen professionals the cultivation of...