The Study On Marketing Tactics Of Admission And Employment In Independent Colleges

With the further development of Chinese market economy, the higher education in China could not avoid the education marketization. At present, the domestic and international higher education market competition is intense. Therefore, at all levels, all kinds of colleges and universities must be geared to the needs of the market, to strive for the survival and development in the competition. In the fierce competition situation, it is a key problem that Chongqing CK College-an independent college located in southwest China has to face up to that how to boost the enrollment quantity and quality, to improve the employment rate and quality of graduates, to overcome its shortcomings in the process of running, to make full use of the advantages of new mechanisms and competition model of independent colleges. Based on the Private Education Promotion Law of the People’s Republic of China, Independent College Setting and Management Approach, management theory in higher education, theories and methods in marketing, the author proposed the marketing mix strategy on recruitment and employment in Chongqing CK College by making field survey among the freshmen and graduates, focusing on marketing strategy to comprehensively analyze the marketing situation of the admission and employment in Chongqing CK College. This thesis may contribute to the CK College to develop stably and gain the initiation in the current competitive education market as well.