Research On The Application Of Ideological And Political Education In Colleges Under The Background Of Micro-blogging

Information network technology is rapidly changing the learning，livingand behavior patterns of contemporary college students in a brand-new way，and it has become an important factors affecting college students’ philosophy oflife and of the world. This has brought us severe challenges and newpredicament in the ideological and political education work in colleges anduniversities.Since2009， micro-blogging has become one of the most popular networkapplication in just14mouths among people especially the youngs，with its virtusof novelty，convenience and open. Micro-blogging has provided a new platformfor college students. Its characteristics of novelty and convenience and theinteraction，equality and freedom that has brought by this platform exactly tallywith the characteristics and needs of college students. As a new networkapplication that fuses all the merits of the previous network application system，micro-blogging has subverted the traditional transmission modes of the Internetinformation and also changed the students’ information environment of publicopinion in a certain extent. Based on the micro-blogging system，informationsthat its users interested in can be released and received at any time through avariety of terminals such as mobile phone， web， instant messaging software(QQ， MSN， wechat etc.) and other mediums. The functions offorwarding and comment in the micro-blogging make the information spread bythe Geometric Orders of Magnitude，which enables the discourse power ininternet information to the biggest popularity as possible，and which also makesthe Internet get into an We Media Era where everyone is the information source.Micro-blogging is a brand-new carrier for information which guide thecollege students to select information correctly when they provide it for them.How to do better in the ideological and political education of college students byusing micro-blogging to modernize the traditional method of it and to enhanceits pertinence and effectiveness is a problem that needs prompt solution.To the new development and changes in the Internet fields，we must keepup with the steps of the social development. On one hand，we should improvethe ideological and political education discipline theory system; on the otherhand，we should research challenges and opportunities ideological and politicaleducation bringing to college students’ and should explore the new forms andnew ways of the development of ideological and political education under thebackground of Micro-blogging. This will promote college students to set upcorrect philosophy of life and of the world.This article firstly describes the definition，features and functions ofmicro-blogging and its impact on the Contemporary College students. Theideological and political education in colleges and universities must adapt to the new requirements of the network information technology era. Combined withthe actual situation of the college students’ ideological and political education，the starting point and foothold of this article is exploring the functions ofmicro-blogging in the ideological and political education and under whatconditions these functions can be achieved.