The Microblogging's Impact And Countermeasures Study On Ideological-Political Education

With the rapid development of modern science and technology, many new technologies appear constantly, and affect People's Daily life. E-mail, QQ, MSN, BBS were constantly upgraded. Weibo emerged after these new network applications. These applications are warmly welcomed by the students groups, and exert a subtle and great influence on their thought and behavior. Many scholars combined these new Internet products with ideological and political education, and did a lot of research by theoretical and empirical way.Under this background, this paper studied the Weibo for the influence on the ideological and political education in colleges and universities and its countermeasures. This article first analyzed the related concepts of Weibo and ideological and political education in colleges and universities, and found their contact between Weibo and ideological and political education.Secondly it analyzed the opportunities and challenges that the microblog is applied in ideological and political education in colleges and universities. Then, according to a lot of questionnaire survey, I sorted out the problems we will face when Weibo applies in ideological and political education. Finally, based on Weibo applied to college ideological and political education, I put forward some overall ideas and concrete countermeasures. I hope the ideological and political education in colleges and universities can effectively use the new web application to promote its long-term development.