Online Games In The Virtual Community Research Module

With the continuous development of computer technology, the Internet coverage expanded, especially after entering the web2.0era, the Internet new media application, innovation, social level increasing, the network is comprehensive and profound affects every aspect of human social life, is one of the important form of online community. The progress of Internet technology, community-based media aggregation enables networks to enhance the function of the community, growing influence, the burgeoning online community development, community-based Internet process is unstoppable. As Peter drucker pointed out, the world’s most of the country’s economic, political, and social order are evolve from the industrial age to information age. In this new world, the three sections of the organization, individuals will be busy to form a community, the public and society. Media community aggregation is the future direction of development of the Internet, the community is a major form the future of the Internet, also as an important form of the online community form, online games, community features excellent network game will also is the main direction of future network game. Therefore, the traditional network game, you must keep up with the development of The Times to make timely adjustments to meet changing user needs.Through to the network game specific case study, this paper analyzes the traditional represented by world of warcraft role-playing game and represented by second life virtual world game of their characteristics and advantages and disadvantages, points out a kind of fusion of two kinds of game features the emergence of new forms of network game and its background. Virtual communities are discussed in increasing user viscosity, improve the effect of game advertising and the database and the advantages of e-commerce marketing, etc. Finally, the author through to present the latest development of online games and the analysis of signs, trying to spy on the tip of the iceberg for future network game development.