Consumerism On Contemporary University Students And Countermeasures

Since the reform and opening up, China’s economic construction has made greatachievements, on the one hand, as people’s living standards gradually improve,consumption as a basic economic activities and cultural phenomenon, is playing anincreasingly important role in social life. In transition period, on the other hand, under thesocialist market economy system, there are many imperfect, penetration of consumerismunder globalization trend, combined with the role of modern mass media, consumerismhas increasingly deepened in our country, and deeply impact and influence the lives ofcollege students. Contemporary college students as a special consumer group, theirconsumption values and consumer behavior are also great changes have taken place. Theywet behind not deep but curious, there is no economic income and relatively independentbut life and consumption, the psychological status and living mode determines theirposition at the forefront in the consumer groups, and the current consumption guidanceand the education of college students in Chinese universities and compared. How to guidestudents to set up correct concept of consumption, form good consumption habits, havehealthy consumption culture, the ideological and political education work is an importantand urgent task.Based on the analysis of the meaning of consumption as the breakthrough point, thispaper discusses the causes of consumerism, characteristics, as well as the developmentand spread, the harm of the contemporary Chinese college students in combination withconsumerism, the comprehensive analysis of the spread of consumerism in the collegestudents’ group, and from the system of socialist core values education, mass media, andfamily role, self management, and other aspects put forward the effective countermeasuresto overcome the influence of consumerism trend of college students, so as to guide themto establish correct world outlook, the outlook on life, values, resist the erosion ofconsumerism trend, help them establish positive lifestyle and health civilized way of life.