Research On The Consumption Phenomenon Of College Students Under The Influence Of Consumerism

With the development of capitalist production and consumption to a certain stage,the trend of consumerism is born.In this stage,consumption replaced production as the central link of economic activities.Under such a social environment,the trend of consumerism emerged.With the steady and rapid growth of China's economy,the trend of consumerism has been widely spread and advocated in China's society.The consumption concept of contemporary college students is gradually affected.College students,as the forefront group of new ideas,carry the mission of national prosperity and national rejuvenation.The consumption structure,consumption pattern,consumption preference and consumption trend of college students have certain influence on the development of the future society.It is found that the main manifestations of the influence of consumerism on college students are: the emergence of luxury consumption,the emergence of hedonic consumption,the popularity of conspicuous consumption and the growth of excessive consumption.The main reasons for the above-mentioned phenomenon are as follows: the lag of consumption education in colleges and universities leads to the lack of awareness of consumerism among college students;Consumerism has alienated college students' consumption,and some college students have unhealthy consumption behaviors such as luxury consumption,hedonic consumption,conspicuous consumption,and advanced consumption,which have seriously affected the formation of university physiological consumption concepts;Under the influence of consumerism,college students' consumption concept is not fixed and qualitative,so it is very easy to be induced by the wrong of mass media;The trend of consumerism has led to the complexity of the consumer market.In a complex market environment,college students lack the ability to discern and control themselves when purchasing goods,forming differences in consumer demand and purchasing behavior.This dissertation points out that the correct consumption concept should play a leading role in the consumption of college students,and colleges and universities should provide relevant courses of consumption view education,so as to guide collegestudents to correctly identify consumerism,establish correct consumption concept and form good consumption habits.Colleges and universities should give full play to the initiative of college students to resist the erosion of consumerism.College students should cultivate certain self-control ability,consciously take Marxism as the guide of their own actions,constantly improve their ideological and moral cultivation,constantly improve their identification ability of consumerism,consciously and actively abandon the influence of consumerism,and develop good consumption habits.Each media platform should strengthen the rational media report to resist the spread of consumerism.The media should adhere to the public opinion guidance of scientific consumption and rational consumption in society,and guide the consumption view of contemporary college students with positive typical roles.In order to curb the growth of consumerism,relevant departments and universities need to jointly strengthen the supervision of the financial consumer market on campus,actively formulate relevant laws and regulations,and plug the loopholes in the supervision of the financial consumer market on campus,so as to curb the growth of consumerism.Colleges and universities should strictly implement effective measures to deal with the influence of consumerism on college students' consumption,so as to guide them to form rational consumption.