A Study Of The Impact Of Consumerism Values On Undergraduates And The Educational Solutions

Consumption has already become a connecting and gathering point of people’s economic,cultural and social life under the background of rapid promotion of economic globalization and thorough development of socialist market economy. At present, we are witnessing an age of rapid growth of commodity economy along with the prosperous progress of market economy. A consumer society has risen in response. Thus, the resultant unhealthy consumerism value has intensively impacted the folk’s ideology and life-style. A vital part of social consumer groups is the undergraduates who are in their exploration stage of life with an immature concept of values. Consequently, their consumption view is not only a reflection of the values orientation of themselves and also an intimate bridge to their healthy growth and development. Therefore, a correct understanding of the impact of consumerism on undergraduates leads to effective educational solutions and thus, further generates an integrated development of undergraduates.This essay is going to discuss the above ideas from four points. First of all, on the basis of presenting the relevant notions of consumerism, this essay will elaborate the concepts and features of consumerism and give a brief analysis of the evolution from consumption to consumerism. Secondly, this essay will expound the features of undergraduates’ consumption from diverse views by its investigation and analyze the consumption status of undergraduates.Thirdly, this essay emphasizes several forms of the impact of consumerism on undergraduates.And then dissect the causes of pervasive consumerism among undergraduates from four perspectives, social environment, family, university and undergraduates themselves. At last,this essay will bring up valid educational solutions as a guide for breeding positive consumption concept of undergraduates from the following aspects: enhancing social environmental construction, directing public opinion of mass media, building a reasonableand moderate family consumption idea, developing the effectiveness of university ideological and political education, improving undergraduates’ self-education, etc.