Chinese Economic Figures Of Annual CCTV Awards A Study On Gender Issues

With the development of feminism and mature,"a cross field media and women" as afeminist and communication, also gradually developed. It uses the viewpoint of feminism andthe perspective of communication phenomenon we be accustomed to, especially infeminist criticism. Based on the feminism gender theory and communication theory, analyzingthe China economic figures of the annual CCTV selection activities, from the perspective ofgender, the14years the program has a strong mother, male colour to society on the part ofthe ideas and behavior of the criticism and negation, affirm and encourage women’s pursuit ofgender independent, equal, harmonious development. At the same time, carries on thereason analysis to ignore, stereotype, the distorted female images of China economic figuresof the annual CCTV selection activities, and provide proposals for female broadcast qualityand enhance the level of business theory.The innovation of this paper are mainly in the following two aspects: one is there searchangle and content is novel. From the previous situation,"media and gender studies" focusedon newspapers and magazines, film and television, radio and in the women’s program, butvery few of the economic program attention. This paper chose the economic program, iskeenly aware that the root of women’s unequal status in the economy is not independent. Inthis paper, hope to be able to analyze the economic program from the perspective ofgender, fill the blank of the research in this field. The twenty approach is different from theprevious. At present, most research on television programs focused on theoperational level, the theoretical level from the feminist and communication to littledirection analysis. In fact, the business of pure can help show performance in the shortterm, but the theory study to TV media set up the vision, for the sustainabledevelopment. Therefore, on the basis of theoretical research, from business quality and levelof theory provide effective good comments and suggestions for it.