Study On Developing Strategy Of DB Educational Management Group

With the developing of economic integration and further propel of the reform andopening-up, more and more students choose to study abroad, and the age groups aregetting younger. They prefer to choose international senior high school courses whichhave more connection with overseas educational system than domestic high schoolcourses plus training center plus oversea education agency. International senior highschool courses of DB educational management group were officially launched in2002.DB has accumulated rich experience in introducing, researching, implementing andmanagement international senior high school courses and become a leading educationalmanagement company after ten years researching, exploration and accumulation.However under the impact of training center, oversea education study agency andemerging institution which managing international senior high school courses, ourcompany is facing fierce competition. The paper has done a lot of research on developingstrategy according to the practical situation of DB group, hoping we can formulate thedeveloping strategy which is suitable for our company, finding the resolving train ofthought and ways.In this paper, first, I will introduce the general situation of my paper which includesthe research background, significance, method and main content; Then, I will introducethe concept of international high school courses and the strategy management theory athome and abroad; After then, analyze external environment from macroeconomicenvironment, policy at home and abroad, industry environment, position, market share;Analyze the internal environment from company qualification, strength, organizationalstructure, human resources, management capacity and brand; Applied SWOT method toanalyze my company from internal advantage and disadvantage, external opportunity andthreaten to make a draft of DB company developing strategy; Then propose thesuggestion of strategy impletion from human resources, organizational structure,enterprise culture, market developing; At last, summarize the research result and theinadequacy, list the problem need to be studied.