Research On The Status Of Domestic Sports Video Website Development

The online world to complete the transition from the era of Web1.0to Web2.0era. The video sharing site in China has achieved rapid development, has become an important part of the network of Internet users in life, has become the new trend of the era of network communication. Sports channel as an important branch of the video site has a large user base and huge commercial applications, much the concern of the researchers and the business community.This paper studies discussed how the development and evolution of the sports network video will experience professional sports video website how to stand out in the complex network environment, and what is the future of the inherent mode of operation. Carrying out specific analysis, this paper will be mainly the Tiger bashing video (Professional sports website), the Youku sports channel (podcast channels), PPTV (peer-to-peer live matches) three different sports video mode, for example, from the mode of product strategy, marketing strategy mode branding strategy mode three angles. The current study found that some sports video upload site, extensive use of audio and video information to enable the integration of data, text, sound and image in the digital environment. This blind abuse multimedia practice, will have a significant value of news content among submerged in a dazzling sports video form, sports fans could not rapid cognitive information. Some even diametrically opposed to their content, resulting in the audience viewing confusion, not only less than the dissemination of results, and can not be its own audience recognized. Second, the current domestic sports video site is not loud enough brand, Yahoo Sports, Live8and so did not form the same as ESPN brand.In this paper, the following conclusions:1. Sports video forms of communication itself, with the rapid spread of diverse content, durable and easy to storage and the interactive qualities. Sports video site on the whole has three main direction of development, the development of content personalization, carrier forms, high-speed high-definition.3sports video website positioning itself, content control, piracy, and user experience has a big room for improvement.