Research On The Evolution Of The Business Model Of The Video Game Industry

As one of the most popular entertainment industries,video game industry has gone through three development stages: arcade game,home game and online game.Three business models have been formed respectively: the "entity retail" business model of single point profit;the "hard soft separation" business model of two-part charging;the "copyright operation" business model of multi ring value-added.From the perspective of the basic elements of the business model,the evolution of the business model in the three stages of the video game industry has the following basic laws: in terms of customer lock-in,the range of users covered by the video game is becoming wider;in terms of value creation,the customer's game experience is increasing day by day and gradually improving;in terms of the profit model,the profit network has experienced continuous expansion from single to multiple;in terms of competition In terms of barriers,the resource advantages of leading enterprises are becoming more and more stable.The evolution of the business model of the video game industry is actually a process of constant revision of the business model.The early "real retail" model was a compromise under the immature industrial framework at that time.It had advantages in cost saving and value-added user experience,but it had inherent defects in distribution channels and software management.After that,the "hard soft separation" model aims to break through the profit bottleneck.Although it has made effective attempts in business positioning and software management,it also exposes its internal limitations in business operation.Until the Internet economy gave birth to the "copyright operation" mode,it has become the most mature business model by building a platform mode,activating the bilateral network effect,and striving for multiple value-added income.The evolution of the business model has a profound impact on the competition pattern of the video game industry: in the early days,Atari company took the lead in the world with the "real retail" model;later,Nintendo was the only one with the "hard soft separation" model;now,the giant enterprises take advantage of the "copyright operation" model to "win all".The Enlightenment of the evolution of the business model of the video game industry to the development of other industries lies in: first,the flow capture is the logical starting point of the enterprise operation;second,the industrial extension is the core to obtain the competitive advantage;third,the optimization of earnings is the key to avoid the coverage risk.