Study On Development Strategies Of Shenyang ZY Vocational Training School

In recent years, the number of the privately-run schools is growing with each passing day, which develops a large number of skilled personnel for the society and makes a positive contribution. Due to irregular school size, the normalization of management, lack of market maturity and teaching innovation, and backward business model, the development of the privately-run schools are restricted by all kinds of conditions.Based on the analysis of the domestic education and training market and the research of the history, human resources, Internal and external environment, and professional proficiency in ZY Vocational Training School (collectively called ZY Education), the thesis will find the existing problems and shortcomings in strategic enterprise management, and then make a deep analysis of these aspects and explore the importance of enterprise strategy, and finally make a detailed strategic framework for the enterprise. Based on these problems, the thesis will research and analyze ZY Education by SWOT, PEST, SPACE and other research tools and find the factors which restrict its development. By the systematic analysis, the thesis will define the principle of ZY education and formulate the specific strategic plans for the school.With the development of socio-economic and technology, the need of education and training becomes more and more diverse and personalized. Under the condition of refinement and increasingly-competitive of the market, the enterprise should adjust strategies in order to survive and develop in the society, to cultivate the main competiveness. By a broader perspective, the thesis will firstly introduce the growth process and operating conditions of ZY Education longitudinally, a detailed analysis of the main factors restricting its development, and the root of educational problems. Secondly, a transverse analysis of the external and internal environment of ZY Education will be elaborated and then a research of human resources, financial management, enterprise culture, marketing management and other resources will be analyzed. Thirdly, the thesis will analyze the internal and external opportunities and challenges that the enterprise face, strengths and weakness, and finally make a suitable long-term development strategy for the enterprise. In light of the development process and the present situation in ZY Education, the thesis will put forward a series of the regulations of strategic plans, and provide protection for the implementation results of the strategy. From the perspective of strategic management, the text will provide a series of problems and solution with respect to ZY Education. The research concerning the strategic management of the privately-run schools in our country is negligible. If the thesis will provide some available materials for other privately-run schools by the research of ZY Education, it will make a great contribution to the society.