Research On The Marketization Of County Sports Public Service

The marketization of sports public service is an important part ofthe national fitness system. In the new period, it stressed to stick tothe reform of socialist market economy, and handle the relationshipwell which betweens government and market, so that making themarket plays a decisive role in the public service. Guided by therelated theory of public service, the thesis combined the reality basicof county society with economy development; the propose is make itclear of the principle, mode and mechanism about the marketizationof sports public service, meanwhile find out the leading factors thatrestrict the marketization of county sports public service, forrealizing a scientific and rational county sports public serviceprovides a reference frame.According to the purpose of this research, it takes themarketization of county sports public service as the researchobjective. Within some of the nation provinces (provinces such asAnhui, Hebei, Heilongjiang, Jilin, Jiangsu, Liaoning, Shandong, Shanxi,Shannxi, Yunnan, Sichuan, etc.), it selects160county sports personsas effective samples by way of non random, and613county residentsby way of random in96counties of11cities in Shanxi Province. Thisthesis mainly adopts the research method of literature, fieldinvestigation, questionnaire survey, case analysis and logic analysis and so on, makes description, analysis and summary follow thesuccessful examples of the domestic and foreign sports publicservice, and in order to reflect on the issue of marketization of countysports public service a step further.The result shows: First, the public choice theory, new publicmanagement theory, the governance theory are emphasizing that theintroduction of market mechanism into public service can alleviatethe pressure of the supply of public services and improve the supplyefficiency. Meanwhile, the county economy and the development ofsociety also need the marketization to meet the diversified sportsdemand of the residents. Second, the principles of the marketizationcounty sports public service operation includes public welfareprinciple, equality principle, the principle of gradual and principle ofmulti subject; the county sports public service is divided into thecounty sports public service of public welfare, of quasi welfare and ofnon welfare; the operation modes include service outsourcing,franchising, government purchasing, user charges and the subsidysystem which is coherently supplied by the government, market andsociety. Third, it is the reasonable price mechanism, balanced supplyand demand mechanism, democratic decision-making mechanism,effective incentive mechanism, mature risk and competitionmechanism, legal system and supervision mechanism and theevaluation mechanism of market performance that ensure the smoothprogress of the marketization of county sports public service. Fourth,there are also some leading factors that constraint the marketizationof county sports public service, they are: the demand andconsumption of county sports public service, the development of county sports industry, the marketization standard of county sportspublic service, the laws and regulations to the marketization ofcounty sports public service and the market positioning of countysports public service.