A Study On The Structure Of American Sports Industry

With the rapid development of social economics, science and technology, people are participating in more sports. Sports is becoming a new way of life and people’s sports demand is more and more active. China’s sports industry faces a excellent opportunity of development. But, there are some problems in sport industry and its structures which seriously hinder the development of sports industry. Making a general survey of the whole world, American sports industry is best developed with the biggest total output and most reasonable structure. Spots industry is pillar industry of America which is most contributory to American economics. Perhaps we can learn something from the successful development of American sports industry. The thesis mainly studies on structure of American sports industry, analyzing the position and function of sport industry in American economics, and analyzing the structure pattern and interrelationship among sub-industries.By the method of literature research, the author of this thesis collected plenty of data through various approaches. Based on the data, by mathematical statistic analysis, the thesis studies on American sporty industry and its structure, using the theories of economics, industrial economics and sports. It discusses the exterior and interior structure of American sports industry. By comparing sports total output with GDP, the thesis figures out the position and function of sports industry in American economics, that sport industry is a pillar industry of America. Applying the industry correlation theory and input-output model, the thesis analyzes the interrelationships among sub-industries of sports and concludes that American sport industry includes a broad range, that there is wide relevance range, strong relevance intension and high relevance level, and that the sub-industries are structurally complex, reliant to each other but relatively independent. Though so complex, the sub-industries go in harmony. It is of high structure efficiency. By comparing output and labor distribution of every sub-industry, the thesis concludes that the output proportion and labor distribution are reasonable and the structure is harmonious. The paper also analyzes people’s preference of sports and their frequency of participating sport, and it thinks that there is a huge amount of sport population with considerable demand of sports which is exhaustless. Meanwhile, thousands of people work in American sports industry.Based on the in-depth analysis of American sport structure, the thesis in the end gives some suggestions to the development of China’s sports industry where exists some serious problems, that China’s sport industry should be strived to develop, industry structure should be improved, leading industry should be defined, sports services should be strengthened and sport population should be enlarged, public consumption of sports should be cultivated and lead.