Study On The Mass Public Goods Supply Of Soochow Urban Area

The thesis makes a case study with Soochow, analyze public goods supply ofmasses sports basis on the status quo of Soochow have. Author comprehensive usessome methods which are literature, questionnaire and mathematical statistics to researchSoochow urban area mass sports public goods provide from four aspects that arewho supply (subject), how supply (way), what supply (content) and the effect (residentsatisfaction).This study finds:1. The mass sports public products supply is that suppliers are willing and able toprovide or produce mass sports public products at different price.2. Mass sports public products supply’ subject which is the main provider orproducer of products and services. Soochow urban area mass sports public productssupply main body is dominated by the government. Specific performers contain Citygovernment, Soochow Sports Bureau and its departments, sub-district offices,community committees, and so on. The regulating Organizations are: Jiangsu ProvincialPeople’s government, the Central government, General Administration of sports ofChina. Besides, market, non-profit organizations and volunteers also participate in themass sports public products supply.3. Soochow urban area mass sports public products supply’s modes have:government supply, cooperative (government and market) supply, non-profitorganization supply, volunteers supply. The government supply accounted for the vastmajority and its modes include direct government government and cooperation supplywithother supply’s bodies.4. Soochow urban area mass sports public goods supply refer to facilities, lots ofsports, fitness guide, sport-active organize, service information, policies and regulations. 5. The government will spent more time in supervising manufacture behavior ofthe mass sports public products but not producting itself, and tap the market potential tostrengthen mass sports public products supply. Some market-way have been applied tothe field of mass sports public products supply, non-profit organization, volunteer tomake some contribution in the supply. The government has yet made someachievements in the facilities, sports activities, sport-active organize, fitness guide andservice information.6. The overall evaluation from exercise of the facilities is lower; evaluationin physical activity and fitness guide is higher than other aspects, sport-activeorganize ranks qualified level, not very satisfied with the service information.7. The main problems in supply process include: the participate rate of market,non-profit organizations and volunteers is not high, and supply radiation is also less.Government supply is supply mode mainly, lack in using other supply mode, not widelyused marketing tool. And there are some faults in facilities, fitness guide, sport-activeorganize, and information service.8. Optimize the Soochow urban area mass sports public goods supplysituation, we should increase government investment, regulate non-profit organizations,improve the institution environment of Soochow urban area mass sports public goodssupply, establish supplier alliance for Soochow urban area mass sports public goodssupply, construct Soochow urban area mass sports public goodsinformation platform, establish Soochow urban area mass sports publicgoods demand information collection mechanism, value mass sports public goods.