The Analyses And Countermeasures Of Higher Education Donation In China

The source of sufficient funds is an important prerequisite and guarantee for the continuous development of Colleges and Universities. With the popularization of China higher education, the shortage of higher education funds and the financial problems become increasingly more prominent, and restricted the construction and the development of teaching and scientific research in College and University. As an important source of higher education funds, It has the advantage of backwardness and a great strategic significance in the management of colleges and universities.The social donation of Colleges and Universities involved multiple disciplines. Firstly, Through the utility theory in economics,The Cost Sharing theory, The hierarchy of needs theory and Social system theory,The paper described the necessity of social donation of higher education from solving the financial crisis and expanding the school running autonomy. Secondly, Using lots of statistical data described the current situation of social donation in our country. Based on the current situation of social donation analysis of social donation, the unbalanced development of the low proportion of donation and the limited donation channels is the main problem. It restricted the development of university social donation of our country, the paper analysis the causes of donation from two aspects. It consider the organization culture, the developing status of the foundation, alumni resources and law as the main reason from the management perspective of universities. Finally, The paper puts forward countermeasures from university, government and individual, The colleges and universities should be fully aware their advantages and disadvantages and formulate detailed fundraising strategy, creating a good organizational culture, attracting businesses, alumni to donate. The government should play a leading role and create good charitable environment to improve relevant laws and regulations, good supervision donated, excited donation. At last, the rich class should abandon the old idea, establish a correct concept of wealth into the social donation actively, realizing the life value.