Small And Medium-sized Trading Enterprises Marketing Strategy Research About Auto Accessories Market

To pick with china’s GDP by2009car production and sales exceeded13, on carsproduction and sales more than10million in the first time, our world at the first carproduction and consumption. The executive deputy president and the secretary-generalDong of China Association of Automobile Manufacturers expressed, in recent years, chinamacroscopic economic growth, the standard of living steadily increased, the populationand the car is still very low per capita Ownership, enormous potentials into buying the carindustry continue to stimulate our rapid growth of the car industry become the mostimportant pillar industries. It is estimated that china’s automobile industry in the nextdecade will still have a fast growth tendency of development.As the car and components are increasingly deepened and industrialization of theworld’s largest the market will the consumer electronics and communications and globalsemiconductor firms computer by the heat brought in a variety of new technologies, Chinaautomotive parts and components industry and market is speeding up development.In this paper, Taking the auto parts&accessories industry as the research background,automotive accessories market small and medium-sized trade enterprises as the researchobject, through the use of PSET analysis, five forces model Potter on automobileaccessories market small and medium-sized trade enterprises are facing the macroenvironment and micro environment are summarized and analyzed, then the automobileaccessories market small and medium-sized trade enterprises SWOT detailed analysis,summed up the automobile accessories market in small and medium-sized trade enterprisesmarketing problems faced in the development of. Then according to the development ofautomobile market demand changes, from automobile accessories market in small andmedium-sized trade enterprises angle analysis summed up the small and medium-sizedtrade enterprises marketing mix strategy countermeasure. Finally, in automobileaccessories market in the A company’s marketing strategy application examples for analysis, combining the previous marketing strategy summary, put forward to accord withA company marketing strategy development. The author hopes this article analysisresearch, for automobile accessories market in small and medium-sized trade enterprisesdevelopment and growth to provide some reference and reference.