A Study On Medical Tourism Product Development

Medical Tourism is a new travel format, of which development to meet the pursuit of health and leisure aspirations, and bring new hope to the tourism industry. The development of medical tourism cannot be separated from the product development of medical tourism. The paper analyzes the domestic and international medical tourism and medical tourism product development progress, defines clearly the concept of medical tourism and medical tourism products, summarizes the relevant theoretical support and a wide range of information collected on the basis of international Medical Tourism model and product development experience, put forward China’s medical tourism product development4S model, and empirical analysis and argument.The first chapter is the introduction. On the basis of the current medical tourism product development and knowing the progress of domestic and international medical tourism product development, the article proposes to study the problem and evaluates the research domestic and international medical tourism product development.The second chapter is a related concept definition and theoretical basis for part of the first defined the concept of medical tourism products, and then describes the theory of industrial convergence, market demand and segmentation theory, tourism product development theory and portfolio theory, as well as tourism sustainable development theory.Chapters Ⅲ and Ⅳ is the core part of the paper about the medical tourism product development conditions, including the product development of medical tourism, medical tourism resources, marketing, awareness, accessibility and other conditions to be analyzed, select a few representative medical tourism development model and its experience in product development of medical tourism countries and regions to summarize the classification developed in this based on the medical tourism product, and each category was analyzed in detail, building the4S model of the medical tourism product development in order to guide the medical tourism product development practices.Finally, it is the empirical analysis section. As Chongming Island for the example, the article makes the medical tourism product development conditions SWOT analysis on the basis of summing up the medical tourism product development status and problems of Chongming Island, and come to Chongming Island medical tourism project development proposal and prospects for future research.