Study On Driving Factors And Development Mode Of Tourism Real Estate

Tourism real estate is an emerging market in the real estate industry, is the result of the market segmentation and deepening.There are nearly thousands tourism real estate projects have been developed or developing across the country.It means Chinese tourism real estate is already underway, and it will be develop rapidly, it also requires academia study theory of tourism real estate deeply, practice’s development is inseparable from the support of scientific theory.The current tourism real estate research mainly focuses on tourism real estate development present situation, problem analysis and development mode and so on,but some have profound relationship of the development of tourism real estate and development process,such as tourism real estate concept,development and planning mechanism and many other theoretical problems are insufficient.This paper uses both qualitative analysis and quantitative analysis methods,the methods of literature research and theoretical analysis provide the powerful theory support and guidance for the paper, the investigation method provides relevant data support for the driving factor index system established, Index selection part has mainly used the method of correlation analysis, Alaska project case analysis verificates and improves the conclusion of the paper.This paper aims to solve the problem of "What facrors good tourism real estate projects needs and how to develop".The article rearch from the following four aspects:flrst,the definition of the concept of tourism real estate;second, the establishment of index system. In the previous tour estate driving factors model, combining participated cases, establish a three layer and26factors of tourism real estate driving factors index system; third, Exploration of development mode; fourth,empirical study.Based on index system and development mode, analysis Alaska project as a case.The results show that, the tourism real estate projects need to have attraction factors, market factors, external environment factors, the government behavior factors, enterprise behavior factors. If the tourist attraction of excellent type of project should adopt the thematic development mode, market demand for quality should take guided development mode, the external environment of quality should adopt progressive development mode of development.Because lack of given time,ability,experience, this paper is merely a preliminary results of tourism real estate development model study.There are many shortcomings in the research process:the index system factors existences comprehensiveness and rationality;although elaborates the development model but needs to be further.