Research On Marketing Strategy Of Taian Power Supply Company

With the rapid development of our country electric power industry, lack of electricity situation to a certain extent had cooled, monopoly position makes the break the electric power enterprise must confront with the fierce market competition, take the customer as the center management mode of the electric power enterprise become the inevitable choice, and marketing strategies and make it is building this mode is one of the important steps. Taian power supply company to conform to our country electric power reform situation, to adapt to the requirements of economic and social development, in the system, the mechanism developed a series of reform. After a long-term accumulation, especially recent years of rapid development, the company obtained good economic and social benefits.Power market for detailed analysis of the investigation, according to the existing strengths, weaknesses, opportunities, threats to carry on the market segmentation, find the power supply company market positioning taian city, and put forward the suitable for the company’s four kind of marketing strategies, namely standards, norms, systematic type universal service portfolio strategy, big customers differential marketing service strategy, product strategy and image strategies, from the company of the implementation of the" productive service "the achievements of the proof of the marketing strategy for the rationality and scientific.This paper emphasized the importance of marketing is the enterprise long-term proposition, the electric power enterprise’s marketing link is a hugely social significance. The development of the electric power supply constraints or whether consumption restriction, whether supply or demand exceeds supply, the electric power enterprise must conform to the form change, according to the different historical conditions and external environment seriously study and formulate correct marketing strategy, reform the system, transform the mechanism, and actively participate in the competition, make corresponding marketing method, can change the passive state, win the market initiative, for the electric power enterprise’s benign circulation and sustainable development.