| At present, in China many enterprises rely on OEM or ODM products as themain source of profit, NPD （new product development) management is only tointroduce new OEM or ODM product based on customer’s requirements. There isvery few and even not for the aspect of the market segmentation, target customerdemand, product development participation. With the globalization of marketeconomy development, the enterprise in the market competition is becomingincreasingly intense relying on OEM or ODM products to bring the meager profit, soit is very difficult for the enterprise’s survival and development. In order to adapt tothe development of the market economy, Enterprises have to adjust industrialstructure and have to make transformation through strengthening NPD. NPD is apainful process of transformation and a progressive process for current many Chineseenterprises.Therefore, NPD management ideas and methods has not been system,mature and widely used.This article chooses NPD management system of the F Company as the researchobject.Based on the present NPD management situation analysis and NPDmanagement theory and experience at home and abroad, planning and constructingNPD management system is applicable to the F company strategy and vision.The F Company’s NPD management system construction principle is to take themarket as the drive, process as the core, pay attention to product demands, productmix, NPD processes and the product team. Demand management is the foundation,product portfolio management is the foothold, process management is the core,organization team is the executer, this paper constructs and implements NPDmanagement system from the above four aspects. Implementing the NPDmanagement system, make sure LED lighting luminaire NPD project more efficientand high quality, bring more economic benefit for the enterprises and society, alsohelp enterprises have its own product development（Initial Design Manufacture, IDM)management system... |
PDF Full Text Request