Study On The Development Strategy Of Shijiazhuang Airport

Aviation industry is not only the embodiment of a country and level of region economyprogress is the national symbol of industry, and the support of key strategic high-tech industry tonational economy, radiation and drive action is huge, to upgrade the industrial level andintegrated competition ability has important strategic significance.Study on development strategyof airport enterprise can help the enterprise to develop a clear positioning, enhance thecompetitiveness of enterprises, realize the rapid development of enterprises, is worth ourattention and discussion topics.In this paper the main idea is: first through the introduction of strategic theory of domesticand international airport, reviewing the history development of Shijiazhuang airport anddevelopment present situation of Shijiazhuang airport is currently facing strategic problem.Thenapply SWOT method to study the analysis of the enterprise is facing opportunities and threats,internal strengths and weaknesses, and focuses on the analysis of Shijiazhuang airport and thesurrounding large-scale airport competition relationship, and then discusses the feasibility of"popular" strategy of Shijiazhuang airport.Finally, through the implementation of the "popular"strategy to realize differences of development perspective of Shijiazhuang airport and thesurrounding competitive airport, and proposed the specific measures and guarantee measures. ofthe "popular" strategy.This paper aims to implement the "popular" development strategy, Shijiazhuang airportconstruction to become China north area low cost hub airport and the capital airport maincustomer money billabong airport, realize the Beijing-Tianjin-Hebei airport group functionamlposition development, bigger and stronger Shijiazhuang airport.I hope this paper can providereference for study on the development strategy of Shijiazhuang airport, also hope to providereference for other brothers airport.