A Study On The International Strategy For Chinese Construction Enterprise

With the development of the economic globalization, the industries in our countryshould consider and deal with the challenge of the trend of the development of theinternationalization. As we all know that, Construction industry is the very important inour national economy system, the development of the internationalization of theChinese construction enterprises have great effect on the whole economy’s prosperityand development. The purpose of this article is to explore our international strategy ofour construction enterprise, and hope to give some suggestions to make our countryconstruction to get breakthrough and more benefits. Research on the internationaldevelopment strategy of our construction enterprises is of great significance.This paper takes in some excellent international experience and methods of someconstruction enterprises in development countries, combining whit the theory ofstrategic positioning, etc. Meanwhile, This paper uses the empirical analysis and thecanonical parse research technique, through to the construction enterprise presentsituation, our country Construction Enterprise and the overseas construction enterprisedisparity’s analysis, had pointed out our country’s Construction Enterprise shouldstrengthens the strategic study. In addition, this paper also took the China railwayconstruction as a case to carry on the detailed discussion and research. At the same time,this paper analysis the cost advantage, differentiation advantage, focused advantage andthe best cost advantage of the China railway construction, and put up with someinternational strategies. Through the above elaboration, elaborated in detail theconstruction enterprise implements the international strategy the important meaning,and was clear about China railway construction to implement the international strategythe direction and the path.