Analysis Of Building Enterprise Development Strategies

The strategic management has become the enterprise survival and the development key. Construction enterprise development characteristics and so on strategy's overall importance, long-term, competitiveness, programmatic quality had decided the developmental strategy and develops the influential role to the construction enterprise's survival. Under the market economy condition, the enterprise takes the independent economic entity, the achievement operates independently the producer who and the operator, assumes responsibility for own profits and losses, has its own benefit goal. It in pursues own survival goal in the foundation, but must seek own long-term development. But affects and the restriction enterprise survival and the development market environment is complicated and diversified, the market competition is increasingly fierce, the enterprise only then acts according to the external environment and the internal condition, the overall plans, commands the overall situation, determines and the choice effective strategy, realizes the enterprise with the external environment change dynamic match, can be in an impregnable position in the keen competition. This article uses the empirical analysis and the canonical parse research technique, through to the construction enterprise present situation, Our country Construction Enterprise and the overseas construction enterprise disparity's analysis, had pointed out Our country Construction Enterprise strengthens the strategic management the necessity. In addition, this article also took the case by Zhong-Tie construction group Limited company to carry on the detailed discussion and the research, has planned a series of concrete strategic safeguard implementation measure, such as system innovation strategy, management and operation strategy, scientific innovation strategy, talented person strong business strategy, cultural guiding strategy as well as informationization strategy. And has carried on the key elaboration to the management and operation strategy, divides into the sustainable development, the extroversion to lead strategic, the capital business strategy, the large-scale management strategy, the multi-dimensional business strategy, to honor an agreement the business strategy and the image business strategy. Through the above elaboration, elaborated in detail the construction enterprise implements the developmental strategy the important meaning, and was clear about Zhong-Tie construction group Limited company to implement the developmental strategy the direction and the method.