Project Cost Management In The University Users Of Mobile Internet Business Promotion Project

This paper attempts to project cost management ideas and methods used in the management practices of corporate marketing activities, project cost management to explore new methods of enterprise marketing management activities. Through the application of modern project cost management techniques, methods and philosophy of thinking, combined with the actual situation of the communication enterprise project management, mobile Internet business promotion project examples as a starting point, by analyzing the project resource planning, project cost estimates, project cost during control, designed to explore a set of scientific, practical and consistent with the current actual situation of the data services, marketing, project cost control methods.This article focuses on the theory of cost management, cost control theory, in understanding the relationship between the development of the theory of cybernetics and cost control and project management of the four control objectives, and further analysis of the theory of value engineering cost control the role of the detailed project cost control techniques, especially the concept of earned value control method, the calculation of key parameters, analytical methods. Empirical aspects of this article from the the Shihezi Mobile university users mobile Internet business promotion project cost control to start, briefly introduced the background of the project, nstruction, content, cost structure and so on. According to the characteristics and implementation process of the Internet business promotion projects listed required for the project resources and project work breakdown structure (WBS) According to the above two aspects, the preparation of the project resource planning. Then, according to the historical data of the representative data collected marketing projects, project cost management in the law estimation method to determine the target total cost of the project cost control. And combined with existing marketing activities, estimates of the budget system, the preparation of the project cost baseline plan. Combination of the mobile Internet business promotion project implementation process, according to the progress of the project and actual project costs, analysis of the parameters required to calculate BCWP, BCWS, ACWP, CV, SV, CPI, SPI, etc. use the earned value method, and months as a unit, real-time tracking and analysis on the implementation of the project cost baseline plan, take appropriate measures to correct the deviation of the implementation process found in a timely manner. In the last prospect of marketing the project cost control applications.Only using the research method, comparative law and a typical case of a combination of methods, into a combination of management and marketing research project to conduct a comprehensive system, and earned value method to the Shihezi Mobile university users of mobile Internet business promotion projects the practice of cost management and control of the case studies, theory and practice to the full combination.