Study On The Development Strategies Of Cnr Lanzhou Locomotive Co.,LTD

Since the founding of new China, in order to meet the need of railway development in China, Chinese rolling stock industry continue to grow, and write a brilliant chapter in the history of China’s railway transportation. However, with the gradual deepening of China’s reform and opening up, and the continuous development of market economy, the external environment that locomotive and car industry faced in twenty-first Century has undergone tremendous changes. Chinese rolling stock industry was forced to split into two parts, and they compete with each other, seeking to develop independently. As the backbone enterprises of China’s rolling stock, the future development of CNR Lanzhou Locomotive Co., Ltd gets industry attention. From the practical point of view, CNR Lanzhou Locomotive Co., Ltd must seriously examine their current internal and external environment, faced with the pattern of the North-South confrontation and foreign competition into the competition, how to consolidate the existing market, and strengthen its leading position in the field of railway rolling stock manufacturing in China. How to effectively deal with complex and changeable economic situation and market environment, and seize the opportunity of rapid development of rail transportation equipment manufacturing industry, and keep up with the CNR "three-step" development strategy to ensure sustained, healthy and rapid development become the company’s main task.In this paper, the author analyzes the external macro environment and industry development of CNR Lanzhou Locomotive Co., Ltd that faced, and analyzes internal environment that the company faced from a number of aspects such as resource, environment, internal management, enterprise culture, core competitiveness. Then the author analyzes the strengths, weaknesses, opportunities and threats that the company faced, and uses Michael? Porter’s five forces model and the PEST analysis to analyze the company’s internal and external factors. The author also used SWOT comprehensive analysis method to put forward the strategic choice, and ultimately choose SO strategy, combined with internal and external advantage, creating the development of strategic objectives, and presented the company’s development strategy and a series of major measures. These measures include: strengthen technical innovation, adjust the industrial structure, using of modern supply chain management mode, strengthen management means, including strategic management, asset management, risk management, operation management, quality management and the introduction and cultivation of talents.