| In recent years, with the development of economics of Hohhot city, property management, as a new style of city management and a new kind of service industry in market economy, has a good trend of development and becomes more and more popular with people. Well-known companies to enter, and property management enterprises have great development at a rapid trend in Hohhot. Consequently, property management should make efforts to search for an appropriate way to develop from a strategic perspective. With the outside and inside circumstances taken into account, these enterprises should think seriously over the orientation and ways of the enterprises’ development.The paper bases on relevant theories about property management enterprise developing strategies, makes an analysis on problems in property management and its developing environment. It makes a comprehensive study on the way about how to improve management in property management enterprises, and also brings forward healthy developing strategies from a strategic perspective. The thesis describes about relevant theories on property management and enterprise’ strategies. Introduces the situation of Ren He Company and analyzes the outside environment which influences the development of property management enterprises. The thesis analyzes the inside management situation of property management enterprises. On the basis of above analysis, the thesis puts forward practical strategies, management plans and layouts for Ren He property Management Company.Concerning with the above issues and based on Michael Porter’s Five Forces Model, the paper analyze the Internal and external resources of Ren He Company combining the competition situation and operation state after share reform using the method of PEST and SWOT etc. In conclusion:Ren He Company should attach great importance to the problems which appear during its development, pitches it selves correctly in the whole environment, improves management strategies, adhere to the strategic direction of the financial property services, government departments property services, continue to explore the factory premises, high-end office buildings, residential properties in service mode, makes developing plans and puts these strategies and plans into practice seriously so as to achieve its sustainable development of enterprise. |
