Management Of Chinese Food Processing Business Strategy

With the continuous improvement of people’s living standards and industrial technology continues to progress, Chinese food processing industry has experienced unprecedented prosperity and thriving. In2011, the national food industry grew rapidly, continued to expand, increased efficiency, market supply abundant, the national food industry output will reach7.8trillion yuan. Experts predict that by2015, China’s food industry output will reach12.7trillion yuan, profits and taxes reached1.6trillion yuan. Hunger breeds, food processing industry is a sunrise industry forever."Twelve Five" period will be the development of China’s food processing industry of strategic opportunities, is facing a major opportunity for sustained and rapid development, but also face change the growth mode, adjust the industrial structure, to ensure food safety, the major challenges and pressures. The quality of the food industry in recent years has occurred frequently vicious, food safety issues will continue to push the focus of attention.Sudan, dichlorvos ham, melamine and other events making the food industry, the brand has become very fragile, breaking the brand development of the normal mode. China is emerging as a big developing country, China’s food processing industry is related to the development and growth of people’s livelihood, food brands are also a matter of survival and development of the nation’s prosperity.Chinese food processing enterprises in the domestic market must be developed advanced food processing enterprises face the challenge, compared to the domestic food processing enterprise competitive strength is relatively weak, reflecting the Chinese food processing companies still have a long way to go. In this paper, the theory of strategic management of Chinese enterprises and processing enterprises in which the macro environment and food processing enterprises chain analysis, pointing out Chinese food processing enterprises in the corporate strategy is missing.Finally, DJ Food Co., Ltd., Shanxi status, use Porter’s five forces model, SWOT analysis method, systematically expounded Shanxi DJ Food Co. enterprises in market competition to develop and implement strategic management theories, methods and practices. Including strategic analysis, strategic program generation and selection, but also related to implementation of the strategy in the organizational structure and management system, subject to time and space limitations, this research focuses on strategic management strategic analysis, strategic program generation and choice.The conclusions of the paper for the food processing enterprises have a certain significance, although the Chinese food processing enterprises are facing the same big market competition environment, but due to the internal management of each enterprise environment is different, so for food processing enterprises should combined with the actual situation of enterprises to be analyzed and studied for practical application. Thesis concluded long-term strategy for the Chinese food industry development decisions, deal with foreign food company’s products competitive challenges, has a certain practical significance.