The Case Study On Promotion For Sales Of LX

With the deepening development of market economy, especially in the IT industry, sinceit formed industry at a moment, is fully competitive, no market barriers, no protectionism,more is not a monopoly industry, so the sales staff’s working pressure and growth of theenvironment is the most challenging in IT industry. In the face of the survival anddevelopment, how should they do? Making sales become core objectives is extremelyimportant choice, the mission of sales staff is to use the performance to prove in the workplace,there is no doubt about it. In addition, there are many aspects to enrich and enhance.Although all the sellers have different personality, but they share the same tendencies andfeatures: They seek not only low level of material life needs, they pay more attention to theneed of respect and self worth realization needs. They have a strong sense of self-incentive.However, if the enterprise incentive can’t satisfy the authenticity of their needs, they are likelyto choose to leave. And, for good sales staff is concerned, they have achieved excellentachievements, easy to slack off, how to stimulate their enthusiasm to maintain success even anew high, all these questions must be pay attention by enterprise directors. When sales staffsgrow to a certain stage, they need the further development through the promotion of theircareer, most sales people want to become the managers. However, in the process of promotion,they are faced with many difficulties and problems. They should give full play to theirstrengths, master and be competent the work skills and methods of managers, and effectivelysolve the difficulties and problems, Achieving even beyond the quantifiable and nonquantifiable comprehensive evaluation index, which is the key to their successful promotion.This article takes LX company as the research object, through empirical method,elaborates that the key on the LX company’s successful sales promotion system is that: thecompany’s sales staff’s promotion system has a reasonable evaluation index, and has a clearcareer path to employees, at the same time it will let sales staff clearly to know that they needto pay more attention to what aspects or promotion, etc. Expect to the research results ofthesis has certain reference value on IT industry or similar enterprises in the sales promotionof personnel management improvement.