Post-Evaluation And Analysis Of Holding Equity Investment Projects A Of JZ Enterprise Group

A high degree of integration in the world economy today, enterprises are facing theinternational and domestic market competition is fierce, the living space is graduallybeing squeezed, increasing development pressure. In order to diversify the business toocentralized operational risks, optimize business combination, to enhance the corecompetitiveness, create a new profit growth point, thereby increasing the rate of returnon capital, most of the enterprises are developed to a certain scale and level selectedpluralistic "development strategy; same time, in order to avoid the risks of diversifiedbusiness and optimize management model, group development model of the multi-levellegal system" to the parent company and the subsidiaries of Property Features alsoemerged. Seen holding equity investment projects of the Group company headquarters,is a subsidiary company invested and managemented.Post-project evaluation is a scientific and advanced management methods. It is thebasis of modern systems engineering and management feedback control theory andimplementation process, technical effects and environmental impact and social impactby setting a scientific evaluation system, the preliminary work of the project, to conductan independent, objective, comprehensive, scientific evaluate, analyze project successor failure, and the outcome of the post-evaluation feedback to the project investmentdecision-making and project managers can encourage enterprises to increase the level ofinvestment decisions and the level of project management, to help guard againstinvestment risk and reduce investment losses, so as to achieve improve the economicefficiency of investment projects.Post-project evaluation as an important part of the project managementindispensable part, although there are nearly a hundred years of history, but it is still theweak link in the project management, and has been neglected due to various reasons,especially in China. Evaluate the development of the project is still in the primary stage,the national authorities are not unified, standardized system and work instructions, norto develop the evaluation of professional talent pool after the training and examinationsystem for the introduction of the investment project evaluation, resulting in investment project management operational inefficiencies and high cost of inputs, but also caused aserious waste of resources. Therefore, the investment project evaluation theory andpractical application depth, has a very important practical significance.Advanced theories and methods on the basis of evaluation to seriously study theinternational and domestic projects, in-depth analysis of the characteristics of theholding equity investment project management, from the scientific nature of theinvestment decision-making, to maximize shareholder value, investment and managersperformance evaluation perspective of holding equity investment project evaluation theadaptation index system and method, and the results of this study applied to theevaluation of actual work in the after JZ company A project to summarize, the feedbackof the investment projects in the project decision-making and implementation process,and put into operation the problems and lessons learned in the management and controlaspects of the whole process, and follow-up investments, and made recommendations toimprove the project’s follow-up operations and investment management.