Jiujiang County Rural Real Estate Project Preliminary Positioning Research

Real estate market in China has formed relatively late, it has experienced a abnormal oncethe unilateral increase in "hot" stage of development, and related real estate marketing theory andmarketing practice is relatively lags behind in our country, in the abnormal development time ofthe market it is not fully, the correct recognition and understanding, or even just flaunt, distort, oralienation. At present, in return, market value after normal development, inevitablely require tothe right of real estate marketing concept, on the basis of deep understanding the market,customers and demand for real estate marketing planning, to promote the operation of the projectand can fit the market demand, sales smoothly. Therefore, the significance of the article is tostudy, to learn about the theory of marketing and marketing planning using the actual projectpractice.The main body of This paper is county rural real estate development projects. In this paper,the preliminary planning of the research on the content belongs to real estate development.Research is divided into three parts.In the first part,I introduce the background,necessity of real estate preliminaryplanning,research approach,research contents and discuss the purpose and meaning of real estatepreliminary planning.Secondly,the basic theories of real estate preliminary planing is introducedsystematically.Development of real estate planing and estate preliminary planing are discusseddeeply,At the same time,its function and status,the main content,research method and step of realestate preliminary and have deeply analysed at present.Some cases are quoted to expound andprove my viewpoints,combined with qualitative and quantitative methods.Thirdly,it is conclusionpart.Overall summary to paper is made.And the good development prospect of real estatepreliminary planing is pointed out.In a word,real estate preliminary planing is researchedsystematically in the paper.I hope it can play an stimulative role to healthy development of realestate planing in our country and make a contribution to further development of real estateindustry.In this paper, combining the theory of4C strategy in innovation and developmentachievements in the field of real estate, to determine a feasible direction, in all kinds ofdevelopment and marketing in the future work it has a certain practical guiding significance,highlights the strong application value. At the same time this article adhere to the "began incustomer, to customers" marketing idea, gives the country real estate project preliminaryplanning a research thought and framework, can be reference for similar research and practice inthe future.