Study On The Strategy Of Industrial Real Estate Development

The conception of Industrial real estate was emerged in recent years in our country,under the background of comprehensively the transformation of the pattern of economicdevelopment and deepening reform of the series courses of metalwork engineering and Realestate enterprises seeking a new way of development， accompanied by real estate controlpolicies. Its essence is a new development model in the real estate industry,and it representsthe industrial a development direction in the future. However,there is no mature developmentoperation mode Because of its Short development operation Period, theoretical guidance andpractical exploration is needed. The purpose of the thesis is to research the developmentoperation strategy of industrial real estate from the point of the industrial real estateenterprises, so as to provide the reference for enterprise practice and theory development.This thesis firstly pose the question, then analyze the problem, finally put forward theideas and strategies to solve the problem, The way is mainly document survey,Combined withthe latest research achievements in this field at home and abroad. In the second chapter, theauthor summarizes the concept and characteristics of industrial Real estate, Introduces theindustrial cluster theory, the industrial chain theory and their revelations for the industry ofreal estate development operation; In the third chapter, the author analysis the presentsituation of the industrial estate development home and abroad, and analysis the foreignindustrial real estate development enterprise’ enlightenment to our country；In the fourthchapter, the author focuses on analyzing the existing problems in the development of realestate industry in our country, Points out that the surface reason is due to the unreasonableindustry planning, investment promotion adverse and supporting service system is not sound,but the deep-seated reasons problem is the management system of managers.Then， theauthor analysis the advantages and disadvantages of industrial Real estate enterprises, putforward the way of providing value-added services for enterprise of the industry zone fromthe Angle of producer services, Construct and integrate industrial chain, promote theformation of the park industry cluster, In order to achieve the purpose to the healthydevelopment of the industrial zone. In the fifth chapter, the author puts forward the enterprisedevelopment strategy and the core of the organization and the integrated service systemand profit model according to the fourth chapter，then the theies reaches the purpose ofproviding reference for the industrial real estate enterprises.