Strategy Of Mining Development Co., Ltd. Luquan Xinchao Development

The corporate strategy means according to the enterprise external environment and internal resources and capacity situation, establishes a sustainable competitive advantage, and seek sustainable development of enterprise, the enterprise plans development goals, ways and means to achieve the overall development. Development strategy is the corporate strategy of how to develop the theoretical system, the survival and development of enterprises, which is critical to the enterprise success. The research of stone industry is an emerging field now, the professional research of stone industry isn’t so many. The domestic producing area of sandstone and the number of firms are less than other stone industries, the wood-texture stone industry start-ups in our country recently, the professional research of wood-texture stone industry especially the enterprise strategic research is so rare. The author engaged in Xinchao Group key management work for a long time, and the initiation of the research interests of the Group’s affiliated enterprises the Luquan Xinchao Mining Development Co., Ltd. in the process of studying MBA courses. More detailed theoretical combing author literature review on the development strategy as well as the development of the sandstone industry research, corporate strategy analysis tools (including PEST analysis, SWOT analysis, Porter’s five forces competitive model), interview questionnaire, SPSS statistical analysis and system analysis the Luquan Xinchao Mining Development Co., Ltd. to carry out the research. First, through a survey of the relevant departments of the company to get first-hand or direct information and statistical data;understanding of the data access and other second-hand or indirectly, information and statistics related research and consulting firm, through interviews, phone implemented and the form of computer-aided research; ensure the quality of data collection and data analysis, to understand and master the latest information and data to ensure the completeness, accuracy and validity of the data. In the use of modern strategic theory and its combination of a variety of qualitative and quantitative methods to understand and grasp the macro-and micro-environment and development trend of the sandstone industry overall development strategy for Luquan Xinchao Mining Development Co., Ltd. and its enterprise functions products, management, structure, mechanism and systems research in the basic objectives, basic steps, basic measures of the enterprise development, which are targeted to find the direction of development and competition countermeasures Luquan Xinchao Mining Development Co., Ltd., to promote enterprise system mechanism reform, to change development idea, to innovate development mode, and to improve the level of development, rationally adjust the product structure, optimize the allocation of corporate resources, enhance the company’s core competitiveness, corporate strategy to build sustainable, healthy and scientific development system for corporate decision-making reference. And provide theoretical guidance and practical reference for other sandstone corporate strategy development.