Sanmenxia Agricultural Credit Cooperative Study In The Enterprise Cultural Construction

Along with the Chinese market increasingly fierce competition among enterprises, reform of ourcountry economic system is ceaseless and thorough, many enterprises are facing restructuring of enterprisestrategic transformation, management change, enterprise culture has gradually become the successfulrealization of management innovation is the biggest restrict factors.Former GE CEO Jack.Welch said:"health up company culture is an enterprise invincible power source."Our country is famous economist YuGuangyuan said:"on the development of enterprises rely on the production flow, three, second-class theenterprise relies on marketing, relying on first-class enterprise culture."Haier’s chief executive ZhangRuimin said:"the enterprise culture is the core competitiveness of haier."But in China the construction ofenterprise culture in the process, due to the direct introduction of corporate culture management, and theenterprise culture connotation, essence and lack of careful study.If enterprises want to in the fiercecompetitive environment to survive, and eventually won, construct excellent enterprise culture is one of themost important means, that is to say, who has excellent corporate culture, who has the lasting competitiveadvantage, benefit advantage and development advantage.Corporate culture as a new type of high-levelmanagement means, management plays an irreplaceable role in the agricultural letter society, deepensystem reform, to speed up the modern financial institutions in the process of change, more and more ruralcredit cooperatives realize, must build and develop with times feature and its own characteristics corporateculture, advanced culture to promote the agricultural letter society development, ability is in intense marketcompetition remain invincible.How to strengthen the construction of enterprise culture, promoting theagricultural letter society the building of enterprise culture to realize qualitative leap, has the importanttheory significance and the practical significance.This paper uses the empirical analysis of Sanmenxia ruralcredit cooperative enterprise culture construction present situation carries on the qualitative analysis, andthe rural credit cooperatives in Sanmenxia city staff conducts the investigation and study, analysedSanmenxia city rural credit cooperative enterprise culture construction achievements, existing problems,explore the rural credit cooperatives in Sanmenxia city of corporate culture construction in china.Accordingto the domestic and foreign enterprise culture construction and other banking financial institutions,corporate culture, according to the Henan Province Rural Credit Cooperatives Association total thought ofenterprise culture construction and the construction plan, the rural credit cooperatives in Sanmenxia CityCorporation culture construction guiding ideology, principle, target and improve the content and so on, andputs forward suggestions in Sanmenxia city rural credit cooperative enterprise culture construction’ssecurity measures.In this paper, although only for Sanmenxia city rural credit cooperative design, but on theother the agricultural letter society (agricultural firms) enterprise culture construction also has certainreference significance.