Build The Enterprise Culture To Enhance The Core Competitiveness

This paper uses the market competitive power and the enterprise culture theory,summarizes method analysis, using literature survey, case, combined with ChinaMerchants Bank China create excellent corporate culture, a successful case toenhance the core competitiveness of enterprises, summarizes several highlights ofChina Merchants Bank enterprise culture construction, and further in-depth study ofthe relationship between the core competence of enterprises and the rigorous logicbetween culture, probes into the construction of excellent enterprise culture andenhance the core competitiveness of enterprises and the dialectical relations. Putforward "to enhance the core competitiveness of enterprises, cannot do without thestrong support of enterprise culture" and "the ultimate goal of enterprise cultureconstruction is to improve the core competitiveness of enterprises" and other views;expounds the excellent enterprise culture construction, to maintain the corecompetitiveness of enterprises in the direction of. For how to build a Chinacharacteristic, has the core competitive advantage of the financial corporate culture,provide enlightenment.