An Empirical Study On Influence Of Relationship Capital On Enterprise Value Promotion

Because of its powerful value-added features, intangible capital plays asignificant role in the enterprise value promotion, especially in the network era.Competition has already extended to the intricate network among enterprises, whilethe degree of products and services’ differences becomes more and more small. Asan important way to enhance the enterprise value, relationship capital provides aunique perspective to acquire, develop and effective use of the organizationalresources. However, it did not get fully reaction and supervision of the accountingsystem. In this context, this paper attempts to study the specific impact ofrelationship capital on the enterprise value is a very useful exploration both intheory and practice activities.First of all, this paper studies the earlier concept of relationship capital, such ascustomer capital and social capital. Meanwhile, combing through the literature, thispaper defines the connotation and structure of relationship capital, it also analyzeshow the four dimensions of relationship capital enhance the enterprises value andestablishes the model and proposes the relevant hypothesis. Then, we design thequestionnaire, which is a foundation of the empirical analysis.Secondly, through a questionnaire survey, this paper collects168samples. Thenthe statistical software such as SPSS and LISREL are used to test the models andassumptions. The empirical result shows that relationship capital has a significantpositive effect on the enterprise value upgrading. In other words, trust, commitmentand communication are the three essential factors in the internal and externalrelations establish, promote the enterprise value goal jointly. But it also takes onsome dimension differences. Horizontal relationship has the greatest influence ofenterprise value, mainly on its promotion in the enterprise value innovation, thefollowing one is the vertical relationship capital. Meanwhile, employee relationshipand social relationship also have a positive impact on the enterprise value upgrading.Finally, based on the analysis and empirical results, some recommendations arepresented to regularize the relationship capital management, grasp the dimensiondifferences, and promote the sustainable development of the enterprises.