The Construction Research Of Enterprise Organization Capacity Based On Business Model Innovation

In recent years,"Business model" has gradually become the competition focus of enterprise instead of product or service and achieves great favor by entrepreneurs and investors in fierce market competition. But some statistics shows that a large number of innovation activities of enterprises ended in failure. On the one hand, the academic still haven’t have unified concept on business model, so enterprises do exist various misunderstanding; on the other hand, enterprises lack of deep understanding on the relationship between business model and organization capacity, ignoring the matched organization capacity construction, the innovation activities cannot achieve effective implementation, which leads to its due value couldn’t come true.This paper will be divided into4parts. Do model construction based on theoretical research, then make hypothesis test through empirical analysis and case study, and then draw some relevant conclusions. Firstly, paper puts forward the concept and structure of business model based on relevant research, in order to establish new theoretical framework and new operation ideas for enterprises. Secondly, the paper deeply expounds that business model innovation must and how to build its matched organization capacity, and then provides the relationship model between business model and organization capacity. Thirdly, the empirical analysis verifies the necessity and rationality of the relationship model, and draw series conclusions about the impact of organization capacity on business model innovation, which really provides specific references for enterprises. Finally, the paper quotes Wanda Group as case research based on relationship model, deeply analyses its business model innovation and the sample how to construct its matched organization capacity, which further verifies the high practical operability and effectiveness of the relationship model, and lastly provides further conclusions of great universal significance.The research conclusion shows:business model innovation must build its matched organization capacity, otherwise the innovation will lack of great support and guarantee. The relationship model in this article has been verified effectively both in theory and practice. Namely, under the dynamic environment, enterprises should attach high importance to the transmission mechanism function between business model and organization capacity, and then to construct the latter from both dominant capacity and recessive capacity. At present, the academia research about specific implementation of business model is relatively scarce, so it’s very difficult to provide practical guidance for model innovation enterprises. This paper mainly expounds the organization capacity construction based on business model innovation, so as to provide feasible reference for business model innovation enterprise and to make enterprises better in innovation activity.