Professional Development Strategy Research For DC Software Development Co.Ltd

The progress of software industry has always been a crucial component of modern society development. Resent years, relying on its features such as high value-added and high-tech level, the software industry, with its continuously progress, has penetrated into all respects of national economy and social production and living of our country. Vigorously developing the software industry is a key point to promote social economy development. Combined with conventional industry, the software industry can further boost the upgrade of the conventional one, lead to the generational change of production, and promote adjustment of industrial structure, which plays an important role in science and technology advancement and economy take-off.The concept of strategy has been formally applied into business field since1965when American scholar Ansoff published the book of Enterprise Strategic Theory. Enterprises have to take part in competition if they want to survive and prosper; strategies have to be adopted in competition, in order to ensure its sufficient competitive power and enable its constant expansion. Being one type of enterprises’strategies, enterprise development strategy doesn’t focus on how to do, but how to change, providing scientific practical innovative unique and simple solutions for problems concerning integrality, persistence and tactics in the process of developing.Taking the example of DC Software Development Company, this article did monographic study on the company’s development strategy. First of all, by learning literature, introduction was made on theory basis, such as enterprise development strategy, professionalized development strategy and core competitiveness, used in the article. Secondly, the article introduced the present developing situation of this company, analyzed its original development strategy, and pointed out problems existing. Then, by analyzing external and internal circumstances and core competitiveness of the company in detail, the article indicated advantages and opportunities the company possessed in competition, as well as disadvantages and threats. Accordingly, the author chose a professionalized developing direction for DC Software Development Company, and made a professionalized development strategy. At last,the author made suggestions for the implementation of this professionalized development strategy, and studied influences might appear, to which posed a strategy controlling program.