The Research About Shan Xi Tourism Industrial Chain Integration

In recent years, Shanxi’s tourism industry has achieved great success, the number of provincial tourism reception visitors and tourism revenue shows sustained, rapid growth trend, the total amount in the tourism is steadily rising. Even so, there still exist many problems such as the internal structure of tourism industry uncoordinated and unreasonable, etc. How to integrate different regions and various tourism related enterprises’resources together, to promote the overall competitiveness of Shanxi tourist industry, is the main research purpose of this paper.This paper is mainly spread narrative based on how to promote the integration of Shanxi tourist industry chain launched as center content. Through narrative diamond theory quantitative analysis and qualitative analysis on the current situation of development of tourism industry in Shan xi Province, and in-depth analysis of Shanxi tourist industry chain value integration, product integration, knowledge integration for exploration and summarizes the development of Shanxi tourist industry value integration countermeasures. In the theory review, the author summarized the research results of tourism industry chain through the grasp of the integration theory of industry chain, then give analysis frame of the integrated study of Shanxi tourist industry chain. In the part of development situation of tourism, the main problem existing was pointed by diamond theory model analysis. In industrial chain integration path analysis part, mainly using industrial chain integration theory of tourism industry in Shanxi Province and the empirical research. In the last part of the strategy choice, through the analysis of the preceding section, combining with the actual situation of Shanxi tourist industry are proposed to promote the integration of Shanxi tourist industry chain value strategic choice.The article shows that there are plenty of tourist cultural resources in Shanxi Province. In recent years, the rapid developed of Shanxi’economy provides a great opportunity to the development of the tourism industry. However, there are also a number of issues in the process of the development of tourism industry. The author analyses the integrating path of Shanxi tourism industry chain on the basis of the integrating theory of industry chain. The analysis of integrating theory concluded that imitation of product integration in Shanxi Province and achieved barrier of knowledge integration in Shanxi Province, with effectiveness of value integration. The article further put forward the specific strategies value integration. They include the value creation to realize each link of tourism, cohesion interest-distribution mechanism and the government security measures.