The Empirical Research On Farmers’ Professional Co-operatives Farminghouseholds’ Willingness Of Participation In Ruichang City

New farmers specialized cooperative economic organizations in the country hashad20years of development history, which all members, democratically controlledorganization of construction of rural markets, increase farmers’ income, thedevelopment of agricultural industrialization have a positive role in promoting. Ourfarmers specialized cooperative economic organizations still in its infancy, in thedomestic survey, we found that farmers specialized cooperative economic organizationsfor the slow development issues can be summarized into two: First, the majority offarmers’ lack of expertise, can not effectively participate in organizational management,a lot of cooperative organizations are promoters of their own management, cooperativeeconomic organizations of farmers cooperative economic organizations not involved incauses lack of human resources so that it did not play its due role; another on the onehand farmers cooperative economic organizations and their leaders low level of trust, donot invest in shares is not lack of funds caused by cooperative economic organizations.Farmer participation and cooperation is not only an economic activity but also asocial activity, so this will be the first farmer as a research perspective, the sociologicaland psychological research methods to introduce farmers specialized cooperativeeconomic organizations of study, while affirming the "Economic factor "from thefarmers on the basis of the role of specialized cooperative economic organizations inthe" human factor "as a starting point, through Ruichang farmers out field visits andquestionnaire data analysis of Binary Logistic regression model to identify the impact offarmers Ruichang willingness to participate in professional farmers cooperativessignificant factors, and these factors make specific opinions and suggestions, therelevant departments for the city to provide a scientific basis for decision-making, themain research conclusions：First, Ruichang farmers lack the awareness level of thecooperative, has seriously hampered the participation of farmers cooperatives Ruichangwishes; Second, farmers cooperatives for the willingness to participate by age ofhousehold head, price volatility, as well as head of household education level theawareness level of farmers’ professional cooperatives and other factors; Third,members of the awareness level, there are no good leaders, can reduce production costsand improve product sales prices, the members on the understanding and supportpolicies degree of government support for cooperatives significantly affect memberssatisfaction.