Study On Migrant Workers’ Evaluation Of Cognition And Propaganda Effect Of Entrepreneurial Policy

Migrant workers entrepreneurship is a special economic phenomenon in the process of rural industrialization in China. It is concerned by scholars continuously. In order to solve the problem of farmers’ employment, as well as promote rural economic reform, government encourages farmers to break the traditional concept of employment, and take the road of entrepreneurship. In this way, it can improve employment and develop the rural economy.This paper takes migrant workers’ entrepreneurial policy in perspective, studies on migrant workers’ cognition and evaluation and affecting factors to entrepreneurial policy. The paper is divided into six chapters, the first chapter, describes the research background and significance, clears research content and method, and introduces the paper routes and possible innovations and shortcomings briefly. The second chapter, combs domestic and foreign research from the three perspectives:entrepreneurship, migrant workers entrepreneurship, policy cognition; then, introduces basic concept and theory related to reserch of the paper. The third chapter, describes the source of data for this study, and analyzes from four aspects:the individual characteristics, family characteristics, regional characteristics and employment characteristics. The forth chapter, firstly describes migrant workers’ cognition to entrepreneurial policy totality; then, analyzes migrant workers’ cognition to entrepreneurial policy and its affecting factors which include three aspects: individual characteristics, family characteristics, and regional characteristics by interactive analysis; finally, analyzes the affecting factors which influence migrant workers’ cognition to entrepreneurial policy by Binary Logistic Model.The fifth chapter describes migrant workers’ propaganda satisfaction to entrepreneurial policy totality; then, analyzes migrant workers’ propaganda satisfaction and affecting factors by interactive analysis; finally, analyzes affecting factors which influence migrant workers’ propaganda satisfaction to entrepreneurial policy by Ordinal Logistic Model. The sixth chapter, summarizes the whole paper, and gives some corresponding suggestions.Through the analysis of migrant workers’ cognition and propaganda satisfaction as well as the affecting factors to entrepreneurial policy, we can get the conclusion and inspiration as follows:The more entrepreneurial resources and the easier to find jobs in the village where migrant workers live, the smaller possibility of understanding entrepreneurial policy. The more friends are kept in touch with and the more per capita annual net income, the higher satisfaction to entrepreneurial policy propaganda. Migrant workers live in the suburb of town or their villiage have more entrepreneurial resources, their satisfaction to entrepreneurial policy propaganda is lower. On the basis, the paper give some suggestions about how to optimize the entrepreneurial environment, guide and support the entrepreneurship of migrant workers, and how to improve quality of migrant workers to succeed in business:first, government should draw up policies and create favorable entrepreneurial environment; second, government should broaden the entrepreneurial information channels, and increase the entrepreneurial policy advocacy efforts; third, educational investment should be increased, and carry out the entrepreneurial quality of training, improve the comprehensive quality of the migrant workers.