The Strategy And Analysis Of Status Of Flower Industry In Honghe Prefecture

Floral industry is the only one in world agricultural industry that is not restricted by quotas ofagricultural products, it is also known as "sunrise industry". Over the past10years, the world floralindustry has witnessed an average growth rate of more than10%annually, and it becomes one of themost active industries in the world. Since the reform and opening up policy, China’s floral industry hashad a rapid development, and it has become the world’s largest producer of flowers. Floral industry inthe Honghe Prefecture is still at its initial stage of floral industrial construction, therefore manyproblems exist. There is an urgent need to strengthen the research on the development of floral industryin Honghe Prefecture, have a correct understanding of the current situation and the existing problems inthe development of floral industry in Honghe Prefecture, take effective measures to improve thecompetitiveness of Honghe Prefecture floral industry, so as to boom its development.This paper analyzes and market supply and demand situation and development trend of floralindustry, both domestic and foreign; it focuses on the investigation and statistical analysis of floralindustry in Honghe Prefecture, introduces the current situation of the development of floral industry inHonghe Prefecture and development opportunities, problems. Based on current development situationand existing problems of floral industry in Honghe Prefecture, some development strategies and policysuggestions in accelerating the development of floral industry in the future are put forward, that thedevelopment of flower industry in Honghe Prefecture should seriously stress industrial developmentfocus and regional layout scientifically, arrange the project reasonably, strengthen organizationalleadership, perfect industrial policy, improve governmental support, establish scientific flowerproduction system and development mode, as well as technology support system, establish and perfectthe floral marketing system and social service system, expand exterior cooperation and exchangesactively, support the construction of floral industry market, promote the floral industry in HonghePrefecture to develop along the road of high quality, efficiency, sustainability continuously.