Agricultural E-commerce Development Strategy Research In Honghe Autonomous Prefecture

Agricultural production is a major economic issue in the national economy and people's livelihood,the central government for many years is highly concerned about agricultural development,rural and agricultural products sales,many social capital poured into the agriculture in recent years,along with the recent national Internet + of strategy,but also the agriculture,agricultural products,agricultural products Internet +pushed the hot spot of The Times.Agriculture is the traditional industry in our country,planting dispersion,low degree of standardization,more obvious regional and seasonal.In electronic commerce for the concrete application of the Internet way is through information gap between supply and demand,to reduce the transaction costs,more suitable for large quantity,high standardized product of modern business model.How to turn the traditional agricultural products and effectively combined with the emerging technologies of electronic commerce,promote agricultural producers' income,to reduce the transaction risks and operation cost,improve the efficiency of agricultural products trade become to carry out the agricultural development,practice "Internet +" must solve the problem.Based on the characteristics of agriculture and e-commerce,this paper expounds the characteristics and related functions of agricultural e-commerce,and analyzes the present situation of agricultural e-commerce development both at home and abroad.In addition,this paper also specifically analyzes the agriculture and agricultural E-commerce development environment of Honghe in Yunnan province.In this paper,PEST external environment analysis method is adopted to make in-depth analysis of Honghe's agricultural E-commerce development from politics,economy,society and technology and analyze the external macro environment of Honghe's agricultural E-commerce development from a macro point of view.Additionally,this paper also utilizes the SWOT method to analyze the external and internal competitive environments and conditions of competition of Honghe's agricultural E-commerce from strengths,weakness,opportunities and threats.According to the research results,the development orientation,goal and strategy of agricultural e-commerce in Honghe are put forward,and a series of safeguard measures are proposed from the aspects of organization,policies,talents and capital.Finally,according to the results above,this paper makes the summary and presents the main innovation point,as well as proposes development strategy and safeguard measures for the future agricultural e-commerce development in Honghe..