Research On The Blueberry Industry Competitiveness In Daxinganling Forest Region

Blueberry scientific name is bilberry, a small berry blue fruit, delicate flesh, belong to high nutrition health fruit. At present, blueberries has been extended by the main origin of North America to other countries in Europe, South America and Asia. As new discoveries about the blueberry health value and understanding of its increase, Blueberries showed a rapid increase in demand in the international market trend, the blueberry industry is booming.Due to its unique site conditions and climate is very suitable to the growth of blueberries, makes it blueberries especially the wild blueberry resources reserves, and it become one of the most abundant region in China:add blueberry has high economic value and health care value, thus makes blueberry in the region is the most precious and rare resources. Blueberry industry as one of the most important characteristics and of the region,it occupies an important position in the process of economic transformation of the region.However, due to many reasons, in recent years,there are some question,such as blueberry industry concentration degree is low, technology innovation ability is weak, growth ability is low, backward industrialization, competitiveness is low and so on, It is not only destroyed the ecological environment in the forest region, but also hindered the development of the region’s economy. Therefore, in-depth analysis of the current situation of the region blueberry industry competitiveness and development, in order to propose appropriate measures to promote the blueberry industry development of better and faster, it has important realistic and theory meaning.According to the blueberry industry as the research object, comparative advantage theory and competitive advantage as the main theoretical basis for combining theoretical knowledge of related disciplines,applies the method of combining qualitative and quantitative analysis, construct the blueberry industry competitiveness evaluation index system, and the competitiveness of the blueberry industry system analysis. In this paper, on the basis of analyzing Daxinganling blueberry industry development status, the current problems existing in the development of the region blueberry industry due to lack of leading enterprise promoting industrial development, shortage of funds, blueberry production raw materials become increasingly nervous, lack of science and technology and talent support, etc; Through the empirical analysis of blueberry industry, identify the main reasons is lack of profitability and economic growth; pointed out that in order to enhance blueberries industrial competitiveness, optimize blueberry growing area layout and product variety structure, improve the three "support system" to improve the quality of blueberries, blueberry brand marketing, to improve blueberry marketing capabilities, and increase government support is the key.