Analysis Of The Competitiveness And Affecting Factors Of Aquatic Product Processing Industry In China

Aquatic products processing industry is an extension of fishing and aquaculture, is one of the three pillars of the aquaculture. Development of aquatic products processing industry plays an important role for the development of fishery, is not only the important content of accelerating the development of modern fishery, but also is the effective way to optimize the fishery structure and realize the industrial value-added efficiency.China is the world’s important aquatic products processing power, after the reform and opening aquatic products processing industry has made great strides in development, and formed the frozen processed products, dried, pickled and other aquatic products processing system. But overall, the aquatic product processing in China dominates by initial processing, less species and the development is lagging behind, the gap compared with the world level is still very obvious. Therefore, in order to win in the competition, we must rely on the competitive advantage. But for a long time, our country has been the aquatic product processing industry into the fishery economics to study, so the economic study of aquatic product processing industry obviously lags behind the development of practice. In view of this situation, this paper, through the introduction of the value chain, analyzes the various activities of aquatic products processing value chain, to study competition advantage more effective, it has certain innovation.This paper consists of seven parts, each part of the main contents of this paper are as follows:The first part is the introduction, mainly elaborates the research background and significance, domestic and foreign research review, main research contents, technical route and methods, and puts forward the research innovation point; The second part expounds the value chain theory, competitive advantage theory and other related theories; The third part is the analysis of the present situation of aquatic product processing industry in China; The fourth part is about the analysis of the aquatic products processing industry’value chain of international status in China. Value chain is an effective tool for the analysis of the competitive advantages of enterprises, through analyzing the present development status of China’s aquatic product processing industry, Combined with the actual research data, analyzing the basic position in the international value chain; The fifth part is to obtain the competitive advantage of China’s aquatic product processing industry based on the value chain theory. Through the analysis of the value chain of value-added ways of aquatic product processing industry in China, so as to find out the specific ways of shaping the competitive advantage of aquatic products processing industry in our country; The sixth part is the quantitative analysis of fifth part of the acquisition of competitive advantage, using The grey correlation analysis method to analyze; the last part, this paper puts forward some policy suggestions about how to improve competitiveness of aquatic products processing, in China.This paper builds the value chain model by studying the theory of value chain and the specific circumstances of aquatic product processing industry in our country, then gets the competitive advantage of aquatic products processing industry in China by analyzing the model. Finally, it makes quantitative analysis of the competitive advantage through the grey correlation analysis method. More systematic, more comprehensive, more essential method to reveal the enterprise to obtain the competitive advantage, in the enterprise value activities in practice, it enriches and develops our country aquatic products processing value chain competitive advantage theory. I believe it has very strong practical significance to Chinese aquatic products processing enterprises to effectively participate in international division of labor, to develop the competitiveness and to obtain more profits in the value chain.